Written by Matt Crowder Tuesday, 21 July 2009 16:37
#1 They are Specific.
Vague testimonials never really tell the prospect anything.
A vague testimonial might read: "I was completely satisfied with your company's service." "Your program was great. Thanks!" "I got really good results." "Superior tech support." "We all really enjoy your product."
Specific testimonials say things such as: "I was very impressed by the round-the-clock concierge services, especially when they took the time to find an all-night printer at 3:30 am. " "I increased my sales leads from 5 per month to 12 per week." "The portion of your program about dealing with stubborn sellers was invaluable." "Your tech support spoke in plain English and diagnosed the issue in 90 seconds." Specific testimonials work for two main reasons: #1, they sound alot more credible. #2, they discribe a specific benefit or address an issue that may persuade potential clients.
Written by Matt Crowder Tuesday, 14 July 2009 00:00
YouTube has launched a new feature called a Call to Action Overlay. Exactly how it sounds, it is a semi-transparent ad that can appear over videos, and -check this out- enables marketers to send viewers to any chosen website!
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