In the not-so-distant-past (remember this is Internet time), a business could slap up a website, do some email marketing, create some online presentations and this business would be considered as having a good fundamental online program in place.

Consumers are sick of being pitched. They grow weary of the ceaseless bombardment  they experience and frankly, a generic out-of-the-can approach to online marketing just doesn't cut it any longer. The majority of companies still see their websites as a bulletin board - where they will occasionally stick a flyer. Follow this method, and you will be ignored by your consumers.

Your potential clients long for a real voice that is not automated or consistantly in 'sales' mode. They are weary of big business and absense of customer service and support. Consumers want real/raw information and no longer trust business-speak as much as they do social networks, online communities, and industry voices. Enter online communities,  blogs & social networking.

There are new methods for reaching these prospects beyond the age old practices we've all utilized in the past. If you have been intending to explore methods like blogging, search engine marketing  and tools like: Facebook, YouTube, LinkedIn, Stumbleupon, or Twitter  to name a few, we can design a strategy for reaching out to the venues that make sense for your demographic. The goal is to find and interact with your online prospects and customers through the online social networks they are attracted to. Dependant upon your industry, you may be surprised where you'll discover them.

But why do people say that Web 2.0 / Social Media is a load of hype?

That's because a lot of it is. Even as a marketing firm we have to admit this. 'Hype' has forever been a major part of the web, from the early IE / Netscape wars, to OS wars and iPhone frenzy. Nevertheless, a few of these services and tools will lead to major changes for business and how we reach out to our customers and prospects. It is imperative that businesses stay current and on top of this.

Consumers have increasingly more control over the information they're exposed to and are able to dictate how and when they interact online. Try to push your message on them without first understanding their particular online communities or 'language' and they will see you coming a mile away.they will laugh at you, (just prior to 'ignoring' you) while you jump up and down waving your arms in an attempt to get their attention. By approaching them in the correct manner, speaking their language, and being someone whom they can trust, only then, will you earn their attention. Eventus Design can teach you how to accomplish this.

Okay, I get it, now tell me what you can do for my business?

The answer is a simple one. We will find avenues to drive more qualified traffic to your site and interact with your prospects on more of a personal level. This will be accomplished by designing a strategy utilizing various tools, websites & services to grow your online presence without annoying the people you are trying to reach.

Being an marketing firm means that we chargea fee for our knowledge and expertise, execute strategies, and make things happen. In the end, Eventus Design is experienced at providing the direction for people to take actions online that we want them to. Whether it is purchasing a product, asking about your services, contacting your company, increasing your company's online visability, our goal is to generate customers, help you take care of existing clients, and increase revenues.

The following are some of the online marketing methods that Eventus Design offers. The increases in popularity of these services are a result of their effectiveness when used properly and in the proper combination. Eventus Design understands that industries are different with respect to target audiences and goals that may be achieved online. Our process allows us to design a plan that makes sense for your industry.

• Blogging Strategies / RSS
• Social Media Marketing plans
• Online Communities/User generated content
• Viral Marketing
• Video Marketing
• Microsites / Landing pages

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Social Media Snapshot

Below is a small sampling of a few trends that are happening online right now. Are some of these completely useless? Perhaps. But it's our business to figure out what works and what does not for your specific industry. Things are always changing, and Eventus Design will help to keep your company current.