PPC Development and Maintenance
Last Updated on Wednesday, 08 July 2009 02:45 Written by Matt Crowder Wednesday, 06 August 2008 19:29
Eventus Design strongly recommends web marketing via PPC (Pay per Click) networks. After carefully reviewing this advertising medium over the last few years, there is no doubt it is one of the most powerful lead generating tools available.
There are 3 major types of web advertising:
- Pay Per Click (Google AdWords) (#3 best ROI in 2008 study) E-mail and Organic SEO #1,2 respectively)
- Paid Online Directories (Yellowbook.com, Yahoo, MSN)
- Paid Online Display Adverting via network of destination sites that are aligned with you customers online habits.
Why Web Advertising?
Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, and other traditional advertising media. Think of it this way….you only pay for an INTERESTED lead if they choose to visit your site. And even if they don't click, your message is still seen by thousands…
An INBOUND approach:
It gets better. Instead of relying on marketing to "prospects" in hopes they have a matching interest, leads now seek you out and can find you instantly, and learn more.
This supports the psychology of buying that demands instant gratification towards their marketing needs. People don't like to wait…they want answers and solutions - and they want it now! With PPC and online advertising, they are one click away from your most important marketing tool, your site.
(This assumes you have a well-designed, compelling and lead-generating site. If not click here)